/* Marketing Médico México — hoja de estilos única (sin Tailwind CDN) */
:root{
  --bg:#0A0F1D; --bg-2:#0E1426; --card:#121829; --card-2:#172036;
  --mint:#68E3CF; --lime:#D3F7B3; --ink:#F4F7FB; --muted:#9AA6BC; --dim:#6B7690;
  --line:rgba(255,255,255,.09); --line-2:rgba(255,255,255,.16);
  --grad:linear-gradient(135deg,#68E3CF 0%,#D3F7B3 100%);
  --r:18px; --r-lg:28px; --max:1200px;
  --sans:'Plus Jakarta Sans',system-ui,-apple-system,'Segoe UI',Roboto,sans-serif;
  --serif:'Fraunces',Georgia,'Times New Roman',serif;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--sans);background:var(--bg);color:var(--ink);line-height:1.65;font-size:17px;overflow-x:hidden;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
p{margin:0 0 1em}
h1,h2,h3,h4{line-height:1.12;margin:0 0 .5em;letter-spacing:-.02em;font-weight:800}
h1{font-size:clamp(2.2rem,5.2vw,4.1rem)}
h2{font-size:clamp(1.75rem,3.6vw,2.75rem)}
h3{font-size:1.25rem;letter-spacing:-.01em}
em.serif,.serif{font-family:var(--serif);font-style:italic;font-weight:500;letter-spacing:-.01em}
.grad{background:var(--grad);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
.skip{position:absolute;left:-999px;top:0;background:var(--mint);color:var(--bg);padding:10px 16px;z-index:999;border-radius:0 0 8px 0}
.skip:focus{left:0}
:focus-visible{outline:2px solid var(--mint);outline-offset:3px;border-radius:6px}

/* ---------- Header ---------- */
.hdr{position:sticky;top:0;z-index:50;background:rgba(10,15,29,.86);backdrop-filter:saturate(1.4) blur(14px);-webkit-backdrop-filter:saturate(1.4) blur(14px);border-bottom:1px solid var(--line)}
.hdr .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;height:72px}
.logo{display:flex;align-items:center;gap:10px;font-weight:800;letter-spacing:-.01em;font-size:1.05rem;white-space:nowrap}
.logo-img{height:44px;width:auto}
.logo-t{display:flex;flex-direction:column;line-height:1}
.logo-t b{font-weight:800;letter-spacing:.16em;font-size:.95rem}
.logo-t i{font-style:normal;font-weight:400;letter-spacing:.42em;font-size:.68rem;margin-top:5px;color:#C9D1DE}
.nav{display:flex;align-items:center;gap:4px;font-size:.92rem;font-weight:600}
.nav>a,.nav .dd>button{padding:10px 12px;border-radius:10px;color:#D5DCE8;background:none;border:0;font:inherit;cursor:pointer;display:flex;align-items:center;gap:6px}
.nav>a:hover,.nav .dd>button:hover,.nav a[aria-current="page"]{color:var(--mint)}
.dd{position:relative}
.dd-menu{position:absolute;top:100%;left:-8px;width:330px;background:var(--card);border:1px solid var(--line-2);border-radius:16px;padding:8px;box-shadow:0 30px 60px -20px rgba(0,0,0,.6);opacity:0;visibility:hidden;transform:translateY(6px);transition:.18s ease}
.dd:hover .dd-menu,.dd:focus-within .dd-menu{opacity:1;visibility:visible;transform:none}
.dd-menu a{display:flex;gap:12px;align-items:flex-start;padding:10px 12px;border-radius:10px;font-size:.88rem}
.dd-menu a:hover{background:rgba(255,255,255,.05)}
.dd-menu small{display:block;color:var(--muted);font-weight:500;font-size:.78rem;line-height:1.4}
.dd-menu svg{flex:none;color:var(--mint);margin-top:2px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;padding:14px 26px;border-radius:999px;font-weight:700;font-size:.98rem;transition:transform .2s ease,box-shadow .2s ease,border-color .2s;border:1px solid transparent;cursor:pointer;font-family:inherit;line-height:1.2}
.btn-p{background:var(--grad);color:var(--bg)}
.btn-p:hover{transform:translateY(-2px);box-shadow:0 14px 30px -10px rgba(104,227,207,.55)}
.btn-g{border-color:var(--line-2);color:var(--ink)}
.btn-g:hover{border-color:var(--mint);color:var(--mint)}
.btn-sm{padding:10px 18px;font-size:.88rem}
.menu-t{display:none;background:none;border:1px solid var(--line-2);color:var(--ink);border-radius:10px;width:44px;height:44px;place-items:center;cursor:pointer}
.mnav{display:none}
@media (max-width:1060px){
  .nav,.hdr .btn-sm{display:none}
  .menu-t{display:grid}
  .mnav{display:block;position:fixed;inset:72px 0 0 0;background:var(--bg);padding:16px 24px 40px;overflow-y:auto;transform:translateX(100%);transition:transform .25s ease;z-index:49}
  .mnav.open{transform:none}
  .mnav a{display:block;padding:14px 4px;border-bottom:1px solid var(--line);font-weight:600}
  .mnav .sub{padding-left:16px;font-weight:500;color:#C8D0DE;font-size:.95rem}
  .mnav .btn{margin-top:22px;width:100%;border-bottom:0}
}

/* ---------- Breadcrumbs ---------- */
.bc{font-size:.82rem;color:var(--dim);padding:22px 0 0}
.bc ol{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:6px}
.bc li+li::before{content:"/";margin-right:6px;opacity:.5}
.bc a:hover{color:var(--mint)}

/* ---------- Hero ---------- */
.hero{position:relative;padding:56px 0 80px;overflow:hidden}
.hero::before{content:"";position:absolute;inset:-30% -10% auto auto;width:720px;height:720px;background:radial-gradient(closest-side,rgba(104,227,207,.16),transparent);pointer-events:none}
.hero .wrap{display:grid;grid-template-columns:1.08fr .92fr;gap:56px;align-items:center;position:relative}
.eyebrow{display:inline-flex;align-items:center;gap:8px;padding:7px 14px;border-radius:999px;border:1px solid rgba(104,227,207,.3);background:rgba(104,227,207,.08);color:var(--mint);font-size:.74rem;font-weight:700;text-transform:uppercase;letter-spacing:.09em;margin-bottom:22px}
.lead{font-size:1.14rem;color:#B8C2D4;max-width:620px}
.cta-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}
.hero-media{position:relative}
.hero-media picture img,.hero-media>img{border-radius:var(--r-lg);aspect-ratio:4/5;object-fit:cover;width:100%;border:1px solid var(--line-2)}
.hero-media.wide picture img{aspect-ratio:4/3.4}
.float{position:absolute;background:rgba(18,24,41,.92);backdrop-filter:blur(10px);border:1px solid var(--line-2);border-radius:16px;padding:14px 16px;font-size:.84rem;box-shadow:0 24px 50px -20px rgba(0,0,0,.7);display:flex;gap:12px;align-items:center;max-width:270px}
.float .ic{width:38px;height:38px;border-radius:11px;background:var(--grad);display:grid;place-items:center;color:var(--bg);flex:none}
.float b{display:block;font-size:.92rem}
.float span{color:var(--muted);font-size:.78rem}
.f1{left:-28px;bottom:44px}.f2{right:-18px;top:36px}
.hero-pts{display:flex;flex-wrap:wrap;gap:10px 22px;margin-top:30px;padding:0;list-style:none;font-size:.88rem;color:#C5CDDB}
.hero-pts li{display:flex;gap:8px;align-items:center}
.hero-pts svg{color:var(--mint)}
@media (max-width:900px){
  .hero{padding:28px 0 56px}
  .hero .wrap{grid-template-columns:1fr;gap:36px}
  .hero-media picture img{aspect-ratio:4/3.2}
  .f1{left:12px;bottom:12px}.f2{display:none}
}

/* ---------- Sections ---------- */
.sec{padding:96px 0}
.sec.alt{background:var(--bg-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.sec-h{max-width:760px;margin-bottom:48px}
.sec-h.c{text-align:center;margin-left:auto;margin-right:auto}
.sec-h p{color:var(--muted);font-size:1.06rem}
.kicker{color:var(--mint);font-weight:700;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;margin-bottom:12px;display:block}
@media (max-width:700px){.sec{padding:68px 0}}

.strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--bg-2)}
.strip ul{list-style:none;margin:0;padding:22px 0;display:flex;flex-wrap:wrap;justify-content:space-between;gap:14px 28px;font-size:.9rem;color:#C5CDDB;font-weight:600}
.strip li{display:flex;align-items:center;gap:10px}
.strip svg{color:var(--mint)}

.grid{display:grid;gap:22px}
.g2{grid-template-columns:repeat(2,1fr)}.g3{grid-template-columns:repeat(3,1fr)}.g4{grid-template-columns:repeat(4,1fr)}
@media (max-width:980px){.g3,.g4{grid-template-columns:repeat(2,1fr)}}
@media (max-width:640px){.g2,.g3,.g4{grid-template-columns:1fr}}

.card{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:28px;transition:border-color .2s,transform .2s}
.card:hover{border-color:rgba(104,227,207,.35)}
.card h3{margin-top:16px}
.card p{color:var(--muted);font-size:.96rem;margin:0}
.ico{width:48px;height:48px;border-radius:14px;background:rgba(104,227,207,.1);border:1px solid rgba(104,227,207,.25);color:var(--mint);display:grid;place-items:center}

.svc{background:var(--card);border:1px solid var(--line);border-radius:var(--r);overflow:hidden;display:flex;flex-direction:column;transition:transform .25s ease,border-color .25s}
.svc:hover{transform:translateY(-4px);border-color:rgba(104,227,207,.4)}
.svc img{aspect-ratio:16/10;object-fit:cover;width:100%;filter:saturate(.92)}
.svc-b{padding:22px 24px 26px;display:flex;flex-direction:column;flex:1}
.svc-b h3{font-size:1.14rem;margin:0 0 8px}
.svc-b p{color:var(--muted);font-size:.93rem;margin:0 0 16px;flex:1}
.more{color:var(--mint);font-weight:700;font-size:.88rem;display:inline-flex;gap:6px;align-items:center}
.svc:hover .more svg{transform:translateX(3px)}
.more svg{transition:transform .2s}

.split{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.split.rev>:first-child{order:2}
.split img{border-radius:var(--r-lg);border:1px solid var(--line-2);width:100%;aspect-ratio:5/4;object-fit:cover}
@media (max-width:900px){.split{grid-template-columns:1fr;gap:34px}.split.rev>:first-child{order:0}}
.checks{list-style:none;padding:0;margin:22px 0 0;display:grid;gap:14px}
.checks li{display:flex;gap:12px;align-items:flex-start;color:#C9D1DE}
.checks li svg{flex:none;color:var(--mint);margin-top:4px}
.checks b{color:var(--ink)}

.steps{counter-reset:s;display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.step{position:relative;padding:28px 24px;border-radius:var(--r);border:1px solid var(--line);background:linear-gradient(180deg,var(--card),transparent)}
.step::before{counter-increment:s;content:"0" counter(s);font-family:var(--serif);font-style:italic;font-size:2.4rem;line-height:1;color:var(--mint);display:block;margin-bottom:18px}
.step h3{font-size:1.08rem}
.step p{color:var(--muted);font-size:.93rem;margin:0}
@media (max-width:980px){.steps{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.steps{grid-template-columns:1fr}}

.spec{position:relative;border-radius:var(--r);overflow:hidden;min-height:300px;display:flex;align-items:flex-end;border:1px solid var(--line)}
.spec img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.spec::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 30%,rgba(10,15,29,.95))}
.spec div{position:relative;z-index:1;padding:22px}
.spec h3{margin:0 0 4px;font-size:1.12rem}
.spec p{margin:0;color:#C2CADA;font-size:.88rem}
.tags{display:flex;flex-wrap:wrap;gap:10px;margin-top:28px}
.tags span{padding:8px 14px;border-radius:999px;border:1px solid var(--line-2);font-size:.85rem;color:#C9D1DE}

/* chat mockup */
.chat{background:#0B1222;border:1px solid var(--line-2);border-radius:26px;padding:20px;max-width:430px;margin-left:auto;box-shadow:0 40px 80px -30px rgba(104,227,207,.25)}
.chat-h{display:flex;gap:12px;align-items:center;padding-bottom:14px;border-bottom:1px solid var(--line);margin-bottom:14px}
.chat-h .av{width:40px;height:40px;border-radius:50%;background:var(--grad);display:grid;place-items:center;color:var(--bg);font-weight:800}
.chat-h b{display:block;font-size:.95rem}.chat-h span{font-size:.75rem;color:var(--mint)}
.msg{padding:11px 14px;border-radius:16px;font-size:.88rem;line-height:1.5;margin:8px 0;max-width:86%}
.msg.in{background:#1A2338;border-bottom-left-radius:4px}
.msg.out{background:rgba(104,227,207,.14);border:1px solid rgba(104,227,207,.25);margin-left:auto;border-bottom-right-radius:4px}
.msg small{display:block;font-size:.68rem;color:var(--dim);margin-top:4px;text-align:right}
@media (max-width:900px){.chat{margin:0 auto}}

/* prose (blog + legal) */
.prose{max-width:760px;margin:0 auto}
.prose h2{font-size:1.75rem;margin-top:2.2em}
.prose h3{margin-top:1.8em}
.prose p,.prose li{color:#C9D1DE}
.prose ul,.prose ol{padding-left:1.3em}
.prose li{margin-bottom:.5em}
.prose a{color:var(--mint);text-decoration:underline;text-underline-offset:3px}
.prose figure{margin:2em 0}
.prose figure img{border-radius:var(--r);border:1px solid var(--line)}
.prose figcaption{font-size:.82rem;color:var(--dim);margin-top:8px}
.prose blockquote{margin:1.6em 0;padding:18px 22px;border-left:3px solid var(--mint);background:var(--card);border-radius:0 12px 12px 0}
.prose table{width:100%;border-collapse:collapse;font-size:.92rem;margin:1.4em 0}
.prose th,.prose td{text-align:left;padding:12px;border-bottom:1px solid var(--line)}
.prose th{color:var(--ink)}
.meta-line{color:var(--dim);font-size:.88rem;margin-top:14px}
.note{font-size:.85rem;color:var(--dim);border:1px dashed var(--line-2);border-radius:12px;padding:14px 16px;margin-top:22px}

/* FAQ */
.faq{max-width:860px;margin:0 auto;display:grid;gap:12px}
.faq details{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:0 24px}
.faq details[open]{border-color:rgba(104,227,207,.3)}
.faq summary{list-style:none;cursor:pointer;padding:20px 0;font-weight:700;display:flex;justify-content:space-between;gap:20px;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.5rem;color:var(--mint);font-weight:400;line-height:1;transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{color:var(--muted);margin:0 0 20px}

/* CTA band */
.cta{position:relative;border-radius:var(--r-lg);overflow:hidden;padding:64px 56px;background:linear-gradient(135deg,#0F2A32 0%,#121829 55%);border:1px solid rgba(104,227,207,.25);display:grid;grid-template-columns:1.4fr auto;gap:30px;align-items:center}
.cta::before{content:"";position:absolute;right:-120px;top:-120px;width:380px;height:380px;background:radial-gradient(closest-side,rgba(211,247,179,.18),transparent)}
.cta h2{margin:0 0 10px}
.cta p{color:#B8C2D4;margin:0}
.cta .cta-row{margin:0;position:relative}
@media (max-width:820px){.cta{grid-template-columns:1fr;padding:44px 26px}}

/* blog cards */
.post{background:var(--card);border:1px solid var(--line);border-radius:var(--r);overflow:hidden;display:flex;flex-direction:column}
.post img{aspect-ratio:16/9;object-fit:cover;width:100%}
.post div{padding:22px 24px 26px}
.post time{font-size:.78rem;color:var(--dim);text-transform:uppercase;letter-spacing:.08em}
.post h3{font-size:1.12rem;margin:8px 0}
.post p{color:var(--muted);font-size:.92rem;margin:0}
.post:hover{border-color:rgba(104,227,207,.35)}
.article-hero img{border-radius:var(--r-lg);aspect-ratio:21/9;object-fit:cover;width:100%;border:1px solid var(--line)}

/* forms */
.form{background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);padding:34px;display:grid;gap:16px}
.form label{display:block;font-size:.78rem;font-weight:700;text-transform:uppercase;letter-spacing:.06em;color:#C5CDDB;margin-bottom:7px}
.form input,.form select,.form textarea{width:100%;background:var(--bg);border:1px solid var(--line-2);border-radius:12px;padding:13px 15px;color:var(--ink);font:inherit;font-size:.95rem}
.form input:focus,.form select:focus,.form textarea:focus{outline:none;border-color:var(--mint)}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form small{color:var(--dim);font-size:.78rem}
.form small a{color:var(--mint)}
@media (max-width:600px){.form .row{grid-template-columns:1fr}.form{padding:24px}}
.contact-list{list-style:none;padding:0;margin:26px 0 0;display:grid;gap:16px}
.contact-list li{display:flex;gap:14px;align-items:center}
.contact-list a:hover{color:var(--mint)}

/* footer */
.ftr{border-top:1px solid var(--line);padding:72px 0 30px;margin-top:40px;font-size:.9rem;color:var(--muted)}
.ftr .cols{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:40px}
.ftr h4{color:var(--ink);font-size:.95rem;margin-bottom:16px}
.ftr ul{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.ftr a:hover{color:var(--mint)}
.ftr .base{border-top:1px solid var(--line);margin-top:48px;padding-top:24px;display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;font-size:.8rem;color:var(--dim)}
@media (max-width:900px){.ftr .cols{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.ftr .cols{grid-template-columns:1fr}}

/* floating WhatsApp */
.wa{position:fixed;right:20px;bottom:20px;z-index:60;width:58px;height:58px;border-radius:50%;background:#25D366;color:#fff;display:grid;place-items:center;box-shadow:0 14px 30px -8px rgba(37,211,102,.6);transition:transform .2s}
.wa:hover{transform:scale(1.07)}

@media (prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}

/* hero intro video (vertical reel) */
.hero-video{display:flex;justify-content:center}
.hero-video video{display:block;width:auto;height:min(78vh,720px);aspect-ratio:9/16;object-fit:cover;border-radius:var(--r-lg);border:1px solid var(--line-2);background:#000;box-shadow:0 40px 90px -30px rgba(104,227,207,.35)}
.vid-sound{position:absolute;left:50%;bottom:18px;translate:-50% 0;display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:999px;border:1px solid var(--line-2);background:rgba(10,15,29,.78);backdrop-filter:blur(8px);color:var(--ink);font:600 .85rem/1 var(--sans);cursor:pointer}
.vid-sound:hover{border-color:var(--mint);color:var(--mint)}
.hero-video .f1{left:-6px}.hero-video .f2{right:-6px}
@media (max-width:900px){.hero-video video{height:auto;width:min(100%,420px)}}